AAB Records
Music / Identity applicationsA studio identity across visual applications.
Strategy / Identity / Application
A brand
with a
point of view.
And a system built to express it. We connect positioning, visual language and practical applications to give your brand a coherent direction.
Start a brand projectA type study: the same idea can take different forms.
Yellowknife Branding — Independent in spirit.Selected work
01 / The way we see it
A clear idea.
A distinctive identity.
A brand you can use.
From its first impression to the details people use every day, a brand needs a language that holds together. We bring direction, design and application into the same conversation.
02 / Selected work
The identity is only
the beginning.
Selected identities and applications from the Yellowknife studio archive. A closer look at how a visual idea takes shape.
03 / What we do
From a point of view
to a visual language.
Three connected disciplines. A scope shaped around your brand, its context and what comes next.
01
Brand directionA point of view.
Define what the brand needs to communicate, who it needs to reach and the principles that guide its expression.
02Visual identityA language of your own.
Bring that direction into a distinctive system of marks, typography, color and composition.
03Brand in useMade to live out there.
Develop the materials that put the identity to work across digital and physical touchpoints.
Discover
Understand the business, its audience and the context around the brand.
Define
Agree on the direction and the decisions the identity needs to express.
Design
Develop and review the visual system through concrete applications.
Deliver
Prepare guidelines and assets that make the system usable beyond the presentation.