A studio identity across visual applications.
The selected application
A monochrome mark, an extended typographic signature and a musical setting connect these selected applications. The archived presentation explores how the identity appears on stationery and merchandise.
Current project websiteReading the applications
A recording studio identity needs to work both as a name and as a recognizable visual signature. These two applications from the Yellowknife archive show how the AAB Records mark and wordmark take on different roles.
The monochrome system stays consistent while scale, arrangement and the presence of the wordmark change. The circular mark leads where the application is primarily visual; the full name and contact information take priority where someone needs to identify the studio.
01 / Application
One side pairs the circular mark with the complete AAB Records name in a horizontal arrangement. The reverse separates the wordmark from the contact information with a rule. The same identity supports recognition and a practical reading order.
02 / Application
The T-shirt uses the circular symbol without the wordmark. Enlarging that one element brings its repeating lines forward, while the black-and-white treatment keeps it connected with the stationery. The application changes; the recognizable structure stays.
A useful application study asks what each piece must do: identify, inform or express. Reviewing the identity in those different roles helps define which elements stay fixed and which can adapt.
Selected identity applications and their visual presentation. Shown as archive mockups, rather than products offered for sale.
Tell us which applications matter first. We’ll use that context to shape the scope.