Discover.
Understand the business, its audience and the context around the brand.
Context / Questions / PrioritiesHow we work
Make the
decisions visible.
The process gives the work a direction you can understand and review. We connect the brand’s context to its expression, and its expression to the things people will use.
Define.
Agree on the direction and the decisions the identity needs to express.
Position / Principles / LanguageDesign.
Develop and review the visual system through concrete applications.
Identity / Expression / RefinementDeliver.
Prepare guidelines and assets that make the system usable beyond the presentation.
Applications / Guidelines / HandoffA project shaped together
The right scope
comes from context.
A new identity, a brand evolution and a set of applications need different decisions. We define the relevant deliverables, review points, schedule and investment in the proposal before work begins.